More than 10 years ago entrepreneurs couldn’t make a decision whether they need eCommerce website or not. Will it be profitable or not? Today such hesitation seems a bit weird. And now people are concerned with a new question – “Is mCommerce app necessary?”. The answer is obvious – of course, yes. If you still have no your mobile eCommerce app, you should invest your funds in the development of one – it will become another source of profit for your business.
Let’s single out the main benefits of mCommerce apps and what trends you should keep up with to succeed with your mobile app.
Benefits of mCommerce app
In 2017, as it is indicated in a survey from Google, 60% of mCommerce apps users utilized them to check prices, find interesting offers, read reviews about certain products and, of course, they used such apps for online purchases.
And in average 67% of users buy something using a mobile app once a week. Besides that, almost all users have their phones always by side round the clock.
This statistics speaks for itself, users prefer using mobile apps than common PC to buy something in online shops.
In addition, keep in mind that mobile app triggers a larger number of quick online purchases since users don’t need to waste time visiting shops and have cash in pockets.
A few clicks on your mobile device helps you purchase anything you need. Is it convenient? No doubts.
So why do you need to create mCommerce app for your customers? If you don’t, your customers will find another online shop that provides them with a mobile app. Responsive websites can be the option, but, actually, they are not as good as native apps.
Trends to use in your mCommerce app
To make sure that your app can compete with other ones available on the market, mind to follow main trends that will make your app stronger.
Chatbots
Today many popular eCommerce companies already use chatbots to promote their business, so you shouldn’t fall behind. Pizza Hut, eBay, Sephora – the list of companies is rather long. About 55% of users prefer communicating with brands they like via chats or phone calls. Chatbots makes it possible for users to chat with brands round the clock 7 days a week.
Besides that, the quick development of machine learning and artificial intelligence, in particular, allows users to chat with chatbots easily and find out everything they need. In turn, chatbots can collect data about customers and learn their preferences and behavior.
Augmented reality
AR technology is very young, it became available for public only two years ago, but today it is gaining momentum and many apps have such feature.
Augmented reality can enhance your mCommerce app exponentially since it completely changes user experience and creates a new approach to online purchases.
For example, IKEA app makes it possible for users to test how sofa, cupboard, bed or any other piece of furniture will fit your apartment. Users can place this furniture wherever they want using a mobile screen only and installed an app.
In fact, augmented reality opens new horizons and capabilities for users. That is why you shouldn’t ignore this technology.
Geolocation
Although all mobile devices today have GPS technology, it is very important to use it wisely in your mCommerce app. Your app should offer customers services that are specific in their region. When users find what they need fast, it helps your sales grow.
GPS technology identifies the location of users every minute, and you can set notifications sending to users that are within the range of 500 m (for example) to your shop. Customers will get a notification and they may come up with an idea to visit your shop right now.
Omnichannel sales
The more channels you will be able to occupy, the more revenue you will get. It means that you may a digital shop, a physical shop, a website, a mobile app. Tell people about your service as much as it is possible. If they know more about your business, they will likely decide to try it.
Also, it is necessary if you want to retain customers, not only find them. Their experience of cooperation with your shops should not be boring.
Personalized experience
People like to buy products in an online shop that already knows what they need. It means that users buy something once and the system already knows what your interests are. Then, the system considers your buying preferences and range of products, and then it provides you with a completely personalized experience.
Artificial intelligence plays important role in this process. It can collect information, process it and analyze to give users a really fascinating experience.
Big Data
Big Data is very crucial for your business, its algorithms help you stay tuned and follow all new trends that become popular for today.
Besides that, algorithms can help you calculate a good competitive price on various products to be ahead of your competitors.
Thus, all these trends will be a good way for your mCommerce app when you find a company that offers good mobile app development services. Of course, it requires serious investments but it will pay off eventually. May the luck be with you!
