- Article Marketing: This is a method of promoting your website by writing articles and submitting them to directories. These articles will be distributed and published online, and they allow you to include a resource box to link back to your website. This has the potential to enhance the credibility of the business and drive traffic to the website.
- Bandwidth: This is the rate of data that can be transmitted by bits per second through a channel on your computer. This is often called a data transfer rate.
- Blog: This is an online website that is short for “web log”. This is often seen as an online diary, and it generates continual fresh content. Readers can leave interactive comments on the blog for each post.
- Conversion: This is the percentage of visitors to your website that complete a sale or click on an ad. This is, in essence, the success rate of customers that you generate.
- E-commerce: This is the process of online business transactions with virtual storefronts and websites. It is also known as electronic marketing to buy and sell products or services online.
- CMS – Content Management System: This is a system of procedures used to create a methodology or flow. This can be a computer system, and it allows large quantities of people to contribute to data that has been stored. It also allows users to access their information and store personal data. This keeps all information organized, and it reduces duplicate content or data from being inputted into the system.
- CRM – Customer Relationship Management: This is a strategy for managing a company’s customer interaction and sales. Technology is used to synchronize these processes, especially those in customer service, tech support, and marketing. These processes can be streamlined to attract new customers and maintain customer loyalty by reducing marketing costs overall.
- CSS – Cascading Style Sheets: This is a language of style sheets used for webpages written in HTML, and it helps to thoroughly separate content. This will organize the colors, layouts, and fonts of the website so that they can be easily accessed on multiple pages.
- Downtime: This is when your website may experience technical difficulties, and your customers and yourself cannot access it. This can often be caused by unknown technical problems, and it needs to be corrected immediately to keep your website up and running.
- Google: This is the most popular search engine available, and it attracts 80% of the search volume. It works with an algorithm to rank websites according to how many backlinks they have to determine search results.
- In-House: This is the use of the company’s own money, resources, and staff for their business production, as opposed to outsourcing the necessary work to other companies.
- Operations – Order Processing: This is a key portion of filling a customer order, and it will normally happen through distribution. This is the work that involves packing and shipping to ensure the delivery of the products or services to the customer.
- Order Fulfillment: This is the complete process from the customer sale to the delivery of the customer’s product. This involves taking the customer’s order, filling the order, packing the order, shipping the order, and confirming its delivery.
- Outsource: This is a method used to contract work to another company for a lesser cost. Many businesses use outsourcing to save money instead of hiring employees, and it can often be used for writing content through freelance article writers.
- Personalization: This is your personal touch to your website and business that makes it stand out from all other companies on the market. This is what will make your customers feel comfortable and attracted to your website to secure a sale.
- PPC – Pay Per Click: This is a form of making money online where the business owner will place ads on his or her website. If there is a high volume of traffic to the website, the business owner will receive a cut of the sales generated from visitors clicking on ads and purchasing from other websites.
- SEM – Search Engine Marketing: This is a type of Internet marketing that promotes websites so that they become more visible through search engine results. Popular SEM vendors are Google AdWords and Yahoo Search Marketing.
- SEO – Search Engine Optimization: SEO is used to increase traffic to the website through generating greater search results in Google. This is often done by gaining links back to the website and also optimizing keywords and content on the website for SEO.
- Social Media: This is a type of website that relies upon user participation and content generated by users. Some examples are Facebook, Twitter, Digg, and Reddit.
- Traffic: This is the amount of visitors regularly on your website. It can be measured daily or monthly, and it determines how many potential sales that you could get.
- Uptime – Time: This is how long a website has been running, and it is the opposite of downtime. This is often used to measure how reliable the operating system is, as well as how long it can function without crashing or requiring rebooting.
- URL – Uniform Resource Locator: This is the address of a website found on the Internet, starting with “www”.
- W3C – World Wide Web Consortium: This is the international standards organization for the World Wide Web. It is made up of different organizations that work to maintain the standards of the Internet, and it currently has over 300 members.
- Web 2.0: This is a term used to describe Web applications that work through informational sharing. Some examples of these are online communities, web applications, social media websites, video-sharing websites, hosting services, blogs, and wikis. These all involve users changing the content of the website by being interactive with the information provided.
