Optimize Website Product Pages To Increase Online Sales
When trying to sell a product or promote it online, it’s a good idea to have an effective product page. There is a bit of science that goes into unveiling your product to customers. You want to strive for user confidence that will prompt customers to buy your stuff. Information is key when it comes to getting them to make a move and hit the buy button. A well-written product page must encourage and provide a reason to purchase. Your brand should relate to their needs, giving customers something they can relate to.
Call To Action
This is very important as you only have one chance to get the customer to buy. A call to action goal is a must when planning your product page. Your cart button should stand out in some kind of way. Customers who click on these should experience a seamless route to the final purchase and checkout. The minute they land on your page the button needs to be clear and in full view. The “add to cart” button has to be essentially effective and placed under your product price. The ultimate goal is not confusing or present any distractions from these buttons where customers fail to click on them. Your call to action needs to draw the customer in and make them react.
Photos
High-end resolution photos are key when it comes to grabbing attention. Make sure they match with your brand and are professional. Any photo that doesn’t project your product in the right way, can turn people off. You also want the photo to entice customers to stay on the page longer. Photos are a major game changer when it comes to building an effective product page. Make sure you pick photos that say something to the customer. Keep in mind, that the same photos you use on your product page will appear online. That said, it’s best to your take time when choosing the right photography for your page.
Selection of Photos
When deciding on what photos to use, consider everything. The size of the photo can make a difference when promoting a product. If some are too small, you may lose your audience when they can’t see what your promoting. If they are too big, it could come off as hard on the eyes and lose the product your promoting. As stated before, make sure your selection goes with your brand. There is nothing more unflattering than a photo that is different from the page design. You can also tell a story inside your photos. The goal is to keep the copy clear and not have it clustered with variations of messages that are confusing. A well placed colourful photo can mean a lot to a product page.
Links and Variants
You can always link your images to variants. It can often help your products come to life. Customers will see more than just an image, they will see a personality. Linking images helps with conversions as well. It’s been noted that most businesses make the common mistake of not linking to variants on their pages. You want to accomplish clarity at all times. Remember that your product should present some kind of colourful personality that customers can enjoy and will want to purchase.
All about The Price
It’s all about the details when it comes to displaying your price on your page. Take time out to decide if you are giving customers enough details on each product. Writing supportive copy should justify the high or lower price point in a clear way. Describe products with their background and explain materials. This helps and even prompts customers to dig deeper and do a little research on your specific products listed on your page. It’s a good thing when a product page can provide knowledge that a customer didn’t have before landing at your website. Never assume customers have a general understanding of your products. It’s your job and goal to give them every bit of information about that product before they buy. Copy needs to be written in an educational and fun tone.
Customer Detail
No matter how many products fill up your page, the most important thing is the customer. They are the ones who will be surfing through a list of products that peak their interest and will have questions. Say, if you’re selling modern briefcases, then the content is highly important when showing the differences between each one. Make sure to provide content to every product as if no one knows anything. Businesses often assume they don’t need to put in specific details, but often those details can lead to a purchase. All information needs to be useful to the point a customer learns something and may even want to share it with someone else. Write upbeat content and avoid insulting customer’s intelligence. If you are discussing a tech product, then your copy should use the correct industry buzzwords showing that you know what you are talking about.
Brand
You must understand that your brand goes beyond the well-designed logo. It tells customers where you stand, how you run your business and most of all how your care about them. The is a huge factor when it comes to displaying your brand on your product page. You want customers to identify with your brand quickly whenever they see any of your products online. Visitors to your page will appreciate the information about your page and give you a chance to gain their loyalty. Your brand is everything and you want to promote it appropriately on your site.
Another considerable point is to add convenient payment methods and enrolling a secure, fast and simple accountant payment portal. Technology infused websites always tend to perform better.
Overall, when you design your product page to optimize sales you have to consider various things. Make a strong call to action with your click buttons on your page sending customers to the checkout. All photos should be professional, effective copywriting is essential and link your images to variants. Never forget customers are your number one fans, so your brand and products should move them to the point of purchasing.
