The majority of our existing clients and website visitors contact us for 2 very different reasons:
1) They have an existing website that is massively underperforming in all areas, from the search results in Google to the low sales numbers, and many of these sites are in very lucrative markets.
If you currently have a website and its struggling, underperforming with medicore at best results, this information is absolutely key, how to turn your website fortunes around, starting today.
2) They want a new website and simply don’t know where to start.
If you’re in this category the data on this page is absolutely key to your web success or failure, ignore it and struggle for many years with little or no traffic. Follow the simple 3 step process and experience the highs of having a web business.
As we like to do things directly and without fluff at EGIR here it is, this is the 3 step process your website has to follow to be a success online:
Step 1 is Traffic:
Your website needs traffic, without this your site will basically be lost in cyberspace gathering virtual cobwebs! Sure over time visitors will stumble on your website and some may even buy your product or service or subscribe to your list or blog, however the numbers will be pitiful.
Strategy:
So how do we get traffic and visitors in the thousands per month? Well with Google search engine having the majority of market share with regards web traffic and sending web users to appropriate sites this is where your site needs to be and top 10 is vital, anything under this and your traffic potential plumets.
Yahoo and MSN are the next 2 biggest search engines online and these follow similar rules that you need to adhere to be served up in the top 10 results but Google is the daddy! Get to the top of Google search results for your given search terms and watch your bottomline double or even triple in no time.
Step 2 is Conversion:
Once you get visitors are you actually doing anything with them, are they taking action, are you converting them, monatising them, getting them to subscribe to your email list or buy your product? If your site is anything other than has clear directions, clean design and has totally actionable clarity and visitors instantly know what you want them to do, forget it, CLICK and they are gone to your competitors!
Strategy:
A clean, crisp website design based on a fast, functional and familiar layout, navigation and strucutre with clear instructions and content enables you to increase you desired conversion from 1% to 4% over night. Do the math, if you sell 1 product per day at £100, overnight after making some subtle design and navigational changes you could be taking £400.
Obviously with conversion you have to take the visitor by the hand from enbtry to exit in as little steps as possibvle and as fast as possible with the least resitance.
Resistance can come from many areas such as poor design, poor navigation, poor content such as product descriptions and commonly trust and security issues. There are many others areas or resitance that can be thrown into the mix too.
Step 3 is Build Relationships:
This isn’t an essential step to making a website work in the short term however with stats suggesting up to 35% of customers will buy again from you if you offer them a product once they have already ordered from you, just do the math to see that this simple strategy alone could make your website and profits skyrocket.
Building relationships is all about providing your visitors with good, solid, reliable content, information and tips and tricks, oh and of course product offers mixed in if you have a website that sells products, subscriptions or digital products.
Strategy:
Post sale or post subscription to your optin email list its imperative to cimmunicate with your customers and communicate often. However, if you provide low quality, regurgitated content or attempt to sell your product or service too hard, 1 simple click of the ‘unsubscribe’ link in your email and they could be gone forever. Talk to your customers, offer a newsletter, an RSS news feed, ask them questions via surveys, run surveys, competitions give away freebies and your customers will see you as an expert in your field or niche and will hang on everyword you say!
