When you’re preparing to launch a new business, you need to think about its initial visibility. Working hard on your core business skills is a must during that period, but it should be accompanied by some additional features. In a nutshell – your target audience have to notice you the first day you get on the business stage. Here are five visibility-supporting strategies that will work for every sort of business.
1) Prepare the website content on your own
The content on your website should present your business and provide some practical information for its visitors. However, some business rookies think that their website needs to be a piece of art. This misconception could cost you a lot of time, money and energy.
What’s most important when it comes to your content is that it’s genuine. For instance, why to publish blog posts about things that are irrelevant for your visitors and potential clients when you can share your own valuable experiences.
Also, tell your target audience what makes your business different from others and support this copy with some practical projects you’ve worked on. The more content you prepare on your own, the higher credibility it will have when people see it. Consequently, a portion of visitors will convert into your customers, thus increasing your income.
2) Make a YT channel
The video is one of the most powerful conveyers of marketing messages nowadays. It seemed that the Internet would endanger this form of marketing. However, thanks to various online channels and streaming tubes, today you can reach an extremely high number of people via online videos.
So, in order to start using the benefits of visual communication, you need to launch your own YT-channel.
The videos you upload here should only be related to your professional work. For example, you can shoot your own promotional videos with your smartphone and post them on your channel. What’s more, you should also upload various videos from the business events in which you take part, especially if you hold presentations on those occasions. That way, you’ll highlight the active aspect of your business, which will be interesting to your potential clients.
Finally, take some time to study the basics of YouTube optimization. Learning how to describe your videos, what keywords to use and how to make people to subscribe and post comments will contribute to your business visibility.
3) Follow and comment to gain followers
One of the crucial aspects of improving online business visibility is participation in social media. By this we don’t mean only creating a business page and waiting for things to happen. On the contrary, you have to make a marketing strategy that you’ll apply on social networks.
First and foremost, handpick the people you’re going to follow in social media. If you catch the eye of some influencers in your niche, you could improve your business visibility faster than you expected. What you can do for starters is leave comments on their posts and take part in discussions on their walls and blogs.
Moreover, feel free to send them a private message that will present your business and any potential ideas. As for the promotional policy, using Facebook, Instagram or Twitter for business purposes should be limited only to that feature. Apart from posting content and videos from your aforementioned website and YouTube channel, promote other current content from your niche. That way, you’ll raise more interest for your business, as well.
Also, you should promote your business via your personal profile. The more people notice your brand, the higher is the probability that they’ll share your posts.
4) Work on your reliability
As people start paying attention to your brand, you’ll be getting more inquiries about your work. This is where you need to be well-prepared to seize the opportunity and turn them into your customers.
In line with that, make sure that you share your work with the online community. So, add new completed projects to your portfolio on the go and invite your present and previous clients to give feedback on your work. Those testimonials will bring an extra value to your online reputation. What’s more, as positive reviews keep rolling in, you can dedicate an entire page to those referrals.
Apart from showcasing your previous work, it’s vital for your future projects to show financial reliability, as well. In that sense, your business needs to accept various payment methods. For instance, your clients should be able to pay you in different ways – from major payment gateways to credit cards and current accounts for local customers.
Finally, it’s important to display your reliability during the negotiations in every new project. At that stage, you need to deliver a thoroughly composed business estimate and a set of milestones. By breaking a project into several smaller chunks, both you and your client will have a better insight into the entire process.
All these steps will increase your clients’ trust in your brand and spread the good word about your business.
5) Expand your business network
Connecting with other businesses is extremely important in improving your visibility and boosting your income. The best tactic here is to generate as many natural contacts as possible. As opposed to that, avoid pushy marketing strategies, even if your end goal isn’t to sell something to the contacted parties.
So, when we’re talking about the online environment, the most convenient way to expand your business network is to be active in professional social media. Of course, everybody has heard about LinkedIn, so you can start building your profile there.
However, many LinkedIn alternatives are rapidly developing, as well, so consider joining those networks.Apart from that, you should become a member of several professional associations related to your niche. That way, you’ll have an opportunity to connect with other similar businesses and share your experiences. Moreover, you’ll keep in touch with the current affairs in your field, which will enable you to improve the quality and relevance of your business offer.
Making a business more visible in the online surroundings is the essential prerequisite for faster professional growth. On that road, the key signposts are original website content, high-quality video promotion, participation in online communities and enhanced business reliability. If you strengthen these aspects of your work, your brand will keep getting new followers, which will result in higher revenues.
