There are various ways in which you can enhance your ecommerce business. If you want to know how to build for the search engines, you’ll find that you should focus on the design, website structure and layout. Online ecommerce is a steadily growing sector that has shown a rise by about 60% since 2003, especially during the holiday season. In case, your ecommerce business has not accentuated, here are a few tips to help you through.
Attract your website visitors: To make the target customers stick on your site and explore it further you must enhance the visual appeal of your commerce store. For this you need to pay attention to design, structure and layout of the website along with background, color contrasts, quality and placement of images. Visitors note the design of the site and its structure or layout, and not to mention the colors and then proceed to look for product information or content.
Content is King: Informational and well presented pages attract visitors and search engine crawlers and thereby enhance your ecommerce business. The ecommerce website copy should by compelling for strengthening credibility and attracting search engine robots. Content format is also an important aspect of ecommerce store as it persuades users to read. Complete product information should be given along with related images to help users know what they want to purchase. Ecommerce websites must also have informational pages to augment search engine optimization. With good information, your website is turned into an authority and will appear in search listings enabling customers to easily locate your ecommerce website.
Impulse buying should be encouraged: Ecommerce necessitates that the impulse buys of customers should be enhanced just as fast food eateries count on it as their mantra. For this, you need to suggest related products to your customer in the ecommerce business. For example in a book store online, the shopper actually assesses various sections of the site looking for a book. They are also looking at book reviews as well as price details. Often, a customer buys a couple of books together so it is important to suggest more related books in your ecommerce store at the time of sales. Focus on related aspects as buyers may forget purchasing products or may not realize that the ecommerce site actually offers it. Directing customers’ attention to related products helps grow on fast capturing techniques.
Introduce irresistible offers: Think about introducing compelling offers and discounts so as to increase sales. Go for a limited time offer as the visitors would want to take advantage of it and hence it works as a perfect ecommerce marketing technique. If the ecommerce sale is not completed online, customers must be allowed to avail the same offer at their nearest store. Add an incentive to the ecommerce purchase by advertising an offer that facilitates the customer. Today users are well informed, they know what is genuine.
Payment and shipping: The shopping cart process needs to be evaluated thoroughly. Make sure that it is a streamlined one and users don’t face any problem. Remember that a complicated checkout process reduces the number of sales. Shipping charges also play a key role in the customers’ buying decision. If free shipping is not feasible, try and offer nominal shipping charges. Make sure shipping and payment is safe and secure.
Multilanguage ecommerce solutions: If your ecommerce store caters to global audience, it makes sense to translate your website into required languages. This way your website will be accessed easily by users of various nationalities. This will enhance your business sales by making it available to a much larger audience. Without multilingual or multilanguage website, your ecommerce store will be restricted only to English speaking users. With a multilanguage ecommerce store, you will reap huge benefits by getting international orders. A multilanguage ecommerce store will also offer multicurrency functionality. You can get in touch with ecommerce professionals who will add multilingual capabilities. You can either have one ecommerce store with different language versions or various websites managed from a single CMS.
Customer service is important: User satisfaction must be encouraged to if you want your customers to return. In ecommerce it takes effort to attract new customers than to retain existing ones. If it is the international order you are looking at, you need to evaluate the automated systems.
Investigate & Evaluate: You can also track all types of information related to user behavior, call to action/buy buttons, sections most visited, check out process, etc by integrating various tools. This helps you know where your ecommerce store is not effective and improve those aspects suitably. This will help you boost the sales conversion rates by over 100%.
