Why are ecommerce statistics so important for us today? A number of people have been using statistics to track sales and conversions or performance of landing pages. Many of them also use Adwords technology in multi-variate testing and split testing. In fact, the very of web analytics is an amazing technology at the same time being much under utilized too. Ecommerce statistics reveal that with complex integrations and deployments, users are left puzzled, and so you should track your conversions with the help of dedicated staff for complete analysis on a regular basis. Web metrics are always important to monitor how your business is performing and with the help of ecommerce statistics you know what to watch out for.
Why is Bounce Rate Important in Ecommerce Statistics?
This is one of the most important metrics encountered as it indicates the number of users who leave your web portal after viewing just the home page. Ecommerce statistics are important in multi-variate testing as it adds to the value proposition presented to the prospective customer. Make sure that the landing pages are good as it is a cue to identify your performance influencing the metric inflation. Remember, the ecommerce sites may allow variable bounce rates by concentrating below the 30% mark.
If the ecommerce statistics are measured within the paid search campaigns, the bounce rate will offer potential solutions to using statistics to track sales and conversions. Google Adwords is also a widely used tool to generate traffic and product assortments or promotions for indicating whether the taxonomy levels are functioning well. Multi-variate testing and system deployments are also incorporated to determine ecommerce statistics for optimum business leverage across multiple categories.
E-mail Capture is Important in Ecommerce Statistics
Don’t forget the e-mail capture ratio for tracking sales and conversions while analyzing ecommerce statistics. This is crucial in any online business as it helps sell tangible services or products for monitoring orders or filled up information forms. In ecommerce statistics, e-mail capture is combined with split testing for enhancing business using a proactive approach. If the eCommerce conversions show a 3% average, it means 97% users coming to your store are not purchasing anything. This implies that they are not satisfied with your ecommerce store at any level. For using statistics to track sales, you should maintain a balance between your house statistics and communicating with your future business marks by building a rapport with customers.
Tracking ecommerce statistics also helps in communicating with your customer by making suitable changes. Go for an e-mail capture of about 7% to 10% as ecommerce statistics indicate that the sign up tool should be prominent in the header. Many businesses don’t show their sign up tool and so rich applications are not leveraged with AJAX and other browser technologies for capturing field over a standard text.
Non Branded Organic Keywords affect Ecommerce Statistics
Use Google Adwords for good keywords in your landing pages for enhancing the marks in ecommerce statistics. SEO performance will be hugely affected with the right use of Adwords in the sub pages too. Look for branded terms related to your business as this is important to influence natural search visits. This is important as SEO works backwards. Using core SEO terms in landing pages should be captured with several queries that constitute major Google queries everyday. Long tail keyword placements are used for better content development and search results. 5% to 10% increases are best for influencing ecommerce sales.
Shopping Cart for Progression Rate
This is an important metric in ecommerce statistics as it is directly related with sales transaction. Use the direct progression percentage for tracking conversions. Using statistics to track sales is also a good idea as you can see how many users are bailing for price shopping once they see the promo code box. This behavior is indexed in ecommerce statistics for influencing the rate of conversions. Add the promo box after the transaction for a non-affiliate session as this alleviates leakage. Using affiliate cookies helps trigger twin versions of the shopping cart webpage. Aggressive banners also make a mark for recapturing lost transactions.
Resolution and Browser Percentages are Important in Ecommerce Statistics
Sizes and types of these affect ecommerce statistics and scale your business. Don’t go for the professional look without paying attention to the browser and their resolution as that significantly affects site performance. Pay attention to all the browsers that are being used for viewing your landing pages, and use the right one to generate sales leads and conversions. When you’re using statistics to track sales, go for cross browser testing on various platforms.
Up Sells Per Visit
Track the average count as it affects your ecommerce marketing and merchandising techniques. This data relates to cross sales tools for integrating the product to the cart per visit. Conversions can thus be generated based on effective product recommendations and by engaging customers.
