How many websites have you visited where they hit you with too much content too soon, whether it’s graphics, images and options, and you have no idea where to start? There is no clear entry to the products, no sales funnel, and no clear path through to the checkout. This equals failure!
So keep your design clean and clear, keep it simple, keep text and image actions direct and to the point, and give your site visitors what they want in an organized layout from the second they enter your website to the second they leave. This is about guiding them through your sales funnel (from site entry to exit) with the least resistance as possible. Use clean lines and boxes with straight or round edges, and group items such as text or images in small boxes or small blocks on the web page for easy scanning. Use small text headlines for each block—if appropriate—so the eye can easily scan your site pages without getting confused with one big splash of information, with too many links and options. When a visitor is reading or viewing your website they are using ‘Foveal Vision’, which is the small area you focus on at any one time. So grouping items as above is perfect for quick scanning of your pages and data assimilation.
