Off-Site (Off-Page) SEO Basics. Links. Links to your website are counted by the search engines as votes. Ultimately, the more one-way incoming links (backlinks) you have pointing to your site and key pages in addition to a minimum level of quality per link, the higher your site will rank in the search engine results. However, this formula only works if the on-site (on-page) … [Read more...] about Off-Page Ecommerce SEO | Ecommerce Search Engine Optimization
Ecommerce Articles
Ecommerce is the online buying and selling of goods and services. It enables transactions through websites, platforms, or mobile applications. Key elements include digital storefronts, secure payment systems, and efficient logistics.
On-Page Ecommerce SEO | Ecommerce Search Engine Optimization
When your prospect searches for your product, the Google search engine conducts a series of simultaneous calculations requiring only a fraction of a second. The results are determined by votes (links also known as backlinks) and Google’s PageRank algorithm, named after Google’s co-founder Larry Page. When ecommerce websites are built correctly from the ground up, integrating … [Read more...] about On-Page Ecommerce SEO | Ecommerce Search Engine Optimization
Google Product Search – Product Tool for Your Ecommerce Store
Google Product Search - Product Tool for Your Ecommerce Store. Google Product Search (formerly known as Froogle), is a price comparison service launched by Google in 2002. It helps online shoppers find and buy products across the web. As a seller, you can submit your products to Google Product Search, giving your site exposure and allowing shoppers to easily and effortlessly … [Read more...] about Google Product Search – Product Tool for Your Ecommerce Store
Your Ecommerce Goal & Exit Strategy. If you fail to plan you plan to fail!
Decide from the start what the goal of your website is. Ask yourself: Is it to earn you a part time income or a full time income with financial independence potential? Do you want to be the leader or authority in your category or marketplace or are you happy to be an average player? Will you sell to retail customers only (B2C – Business to Consumer) or will you also … [Read more...] about Your Ecommerce Goal & Exit Strategy. If you fail to plan you plan to fail!
Ecommerce Website Launch Essentials | Launch Your Ecommerce Store Now
Ecommerce Website Launch Essentials | Launch Your Ecommerce Store Now When launching your website ensure your web developer sets up and installs these prior to launch. This will ensure your website is optimized for Google, reporting and for testing. 1. Google Account or Google Apps Account. Google Account and Google Apps both offer similar services and one of these will … [Read more...] about Ecommerce Website Launch Essentials | Launch Your Ecommerce Store Now
Five Pre-Launch Ecommerce Testing Requisites | Ecommerce Testing
1) Cross Browser & Platform Testing. Test your website for load speed, correct operation, and usability, ensuring all design and layout elements are in alignment on the page and in the correct locations. Also, test the screen resolution to ensure the site table fits as intended in your users’ browsers without a scroll bar appearing at the bottom. If your web designer has … [Read more...] about Five Pre-Launch Ecommerce Testing Requisites | Ecommerce Testing
Legal Considerations for Selling Online with Ecommerce Stores | Ecommerce Legal Tips
The law in your specific country and internationally is an essential consideration when planning to sell products online. Each country has its own legal rules and terms. The list below uses the UK as an example, but I recommend taking professional advice from the e-retail industry bodies in your country. A Brief Overview of Items that are Often Within Distance Selling … [Read more...] about Legal Considerations for Selling Online with Ecommerce Stores | Ecommerce Legal Tips
Ecommerce Multi-Channel Considerations | Selling Online & Offline?
Are you planning to sell both online and offline? This is multi-channel trading. At the time of writing Ecommerce accounts for over 30% of all retail sales worldwide and demonstrates that mixing the two sales channels can be explosive when working in synergy; especially when you run marketing strategies such as ‘Buy Online, Collect-in-Store’. When Trading Through Multi … [Read more...] about Ecommerce Multi-Channel Considerations | Selling Online & Offline?
Ecommerce Research Tips | Do the Ecommerce Research Before You Start
Before You Start in Ecommerce - Do the Research. Before you start an ecommerce website, it is critical you put in a good day’s work and do the research. Competitor, Keyword and Product Research all need to be carried out to prevent you entering a market where there is little or no demand (prospects) with potentially too much supply (competitors)—or just the fact that the … [Read more...] about Ecommerce Research Tips | Do the Ecommerce Research Before You Start
Lifetime Value Explained | Ecommerce Business Tips
Lifetime Value. In Step 4 of the book, I detail the power of increasing conversions by using Split Testing and Multivariate Testing. The internet allows this testing down to minute detail. Even if at first, results may look too small to ‘be worth the hassle’, bear with me. The premise of Lifetime Value is that for each new customer you get, their worth in money terms to your … [Read more...] about Lifetime Value Explained | Ecommerce Business Tips