Adsense. I mention Google Adsense in my recommended Google Tools, because it’s an easy way to make money on site exits. For example, out of every one hundred visitors to your site on average 99% will leave without taking your desired action. So having Adsense gives you the opportunity to make money when people exit your site. You can position your Adsense block within … [Read more...] about Google Adsense Top Recommended Ecommerce Site Tools
Ecommerce Articles
Ecommerce is the online buying and selling of goods and services. It enables transactions through websites, platforms, or mobile applications. Key elements include digital storefronts, secure payment systems, and efficient logistics.
Using Google Pay Per Click (PPC) to Get Immediate Ecommerce Sales
Pay Per Click (PPC). Pay Per Click advertising is a great way to get your website instant traffic by using Google’s advertising model (Google Adwords). Microsoft and Yahoo also offer the PPC advertising model but their user interfaces are complex and their search engines cannot get close to Google with regards quantity and quality of users and searchers. I recommend starting … [Read more...] about Using Google Pay Per Click (PPC) to Get Immediate Ecommerce Sales
Article Marketing to Drive Traffic to Your Ecommerce Business
Article Marketing. Content makes the Internet what it is. One of the best marketing and SEO strategies that you can do for your ecommerce site is to write articles—or hire a freelance author to write articles for you—and submit them to the popular article directories. More articles submitted equal more incoming links and more entry pages to your website. This will ultimately … [Read more...] about Article Marketing to Drive Traffic to Your Ecommerce Business
Using Google Business to Drive Traffic to Your Ecommerce Website
Google Business. Google Business gives you the opportunity to target your website specifically at local customers. If you optimize your Google Business advert well, you will within time get top ranking positions for your local search main key phrases. In the search result listing itself, you have the benefit of a map and the address of your location, which greatly emphasizes … [Read more...] about Using Google Business to Drive Traffic to Your Ecommerce Website
How to Plan For Profit in Your Ecommerce Business
Plan for Profit. This is critical for a successful ecommerce business. The numbers or financials are your compass and give you the true picture of where you are before you start and as you progress. They detail your growth or your decline and failings. Numbers do not lie, period! Analysis. This is a time to be realistic and look at your business idea with honesty. Many … [Read more...] about How to Plan For Profit in Your Ecommerce Business
Ecommerce Foundational Principle 4 – Problem Solution Model
Ecommerce Principle 4 - Problem Solution Model Think of the main objective of your website. This is where you get specific and focus on the products and/or services you are selling to the customer. This is about your web design, text and product descriptions. How they answer a question, a fear or a frustration, and offer a solution to a problem your prospect has. This isn’t … [Read more...] about Ecommerce Foundational Principle 4 – Problem Solution Model
Ecommerce Foundational Principle 3 – Positioning
Ecommerce Foundational Principle 3 - Positioning Positioning is about perception and how you want your ecommerce site and business as a whole to be perceived by your prospects and customers. Remember, prospects are potential customers. So ask yourself, do your target customers feel that this is the website they would like to buy from? Position your ecommerce website to match … [Read more...] about Ecommerce Foundational Principle 3 – Positioning
Ecommerce Foundational Principle 2 – 3F Strategy
Ecommerce Foundational Principle 2 - 3 F Strategy The days of having a simple 5-page brochure website with your company details and a few pictures are long gone. Ecommerce websites now generally have at least thirty pages plus, many over a thousand pages. These are big websites with lots of content and multiple images per page. Yet, a surprisingly large number of … [Read more...] about Ecommerce Foundational Principle 2 – 3F Strategy
Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Ecommerce Foundational Principle 1 - Traffic > Conversion > Relationship Traffic. Your website needs traffic. Without targeted traffic your site will get lost in cyberspace gathering virtual cobwebs! Sure, over time, someone will stumble on your website. Some visitors may even buy your product or service, or subscribe to your email newsletter list or blog; however, … [Read more...] about Ecommerce Foundational Principle 1 – Traffic > Conversion > Relationship
Use Your Email Newsletter & Email Marketing to Maximize Ecommerce Sales.
Use your Email Newsletter & Email Marketing to Maximize Ecommerce Sales. One of the best ways to stay in contact with your new and existing customers and sell more products is via a newsletter. This is critical for your ecommerce business success as it keeps your customer informed about new products, new services, and special offers and just keeps them in touch with you … [Read more...] about Use Your Email Newsletter & Email Marketing to Maximize Ecommerce Sales.