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Ecommerce marketing involves strategically promoting products or services through various online channels, such as social media, email campaigns, and search engine optimization, to attract, engage, and convert potential customers.

Artificial Intelligence Trends – Marketing Experts Speak!

So much scary press about artificial intelligence. Controversy surrounds the topic, debates are intense. Fake news and blatant untruths are rammed down our throats on a daily basis. Robots are going to steal your jobs! Humans have had their day! AI bots will threaten humanity! Scream the headlines. I'm here to make quell your fears, along with 10 marketing experts sharing their … [Read more...] about Artificial Intelligence Trends – Marketing Experts Speak!

Is It Worth Hiring A Video Production Company To Enhance Your Marketing Efforts?

You would have seen your fair share of badly made corporate videos. You know the ones where the storytelling is cliche, the sound isn’t quite right, the images are fuzzy, and within less than a minute of viewing your eyes glaze over? Companies today are beginning to focus more and more on the internet and online marketing professional videos because put simply, they sell. So … [Read more...] about Is It Worth Hiring A Video Production Company To Enhance Your Marketing Efforts?

7 Types of Digital Marketing Tactics You Cannot Afford to Miss Out On

Without a doubt, digital marketing is the new thing in the world of business. It entails all the marketing efforts that utilize electronic devices inclusive of the internet. Through these devices, enterprises leverage digital channels like search engines, emails, websites, as well as social media platforms to connect with the current or prospective customers. With how … [Read more...] about 7 Types of Digital Marketing Tactics You Cannot Afford to Miss Out On

How Important Is It to Have a Documented Growth Strategy?

Whatever your business visions are, it pays to document your endeavours in writing. Strategic planning is an organised management process where you can clearly outline goals, set KPIs, track progress, enhance learnings, get actionable insights and focus your resources. These objectives shouldn’t be discussed vaguely around a meeting table once a year, they should be diligently … [Read more...] about How Important Is It to Have a Documented Growth Strategy?

5 Stellar Audience Engagement Ideas for Digital Marketers

In today’s digital age, high online audience engagement is the key to a business’ success. Without digital marketing expertise, your online presence and engagement will not be up to the standard of your competitors, and your business may risk looking inexperienced. Over recent years online platforms like social media channels have become so saturated with content, news and … [Read more...] about 5 Stellar Audience Engagement Ideas for Digital Marketers

Make Your Content Work For You With These Content Marketing Tips

The world of marketing is ever changing, ever growing, and most of all, ever competitive. Think about it, there are millions of companies throughout the world, many of which have a similar product, service, or goal as you. So what is the secret to standing out and engaging with customers in this crazy storm constant advertisement? Follow these tips to get the most out of your … [Read more...] about Make Your Content Work For You With These Content Marketing Tips