Conversion. Usability and Ecommerce Conversion go hand in hand. Without great usability your website conversion rate will suck. Conversion is the process of converting a prospect into a customer. A conversion equals a sale. When you first launch your website, it will not be firing on all cylinders. There is no way you’ll get it converting at the optimum visitor-to-sales … [Read more...] about Ecommerce Conversion Techniques for Optimum Sales
Ecommerce Design Articles
Ecommerce design focuses on creating visually appealing and user-friendly online interfaces that optimize the customer journey, fostering a seamless and enjoyable shopping experience.
Ecommerce Usability Maximises Sales & Customer Retention
A clean, clear and simple navigation layout, with multiple navigation and product search options is the way to optimize usability—and consequently maximize sales. Know your Customer. If you do not know who your customer is, find out - and quick! We’ll discuss this in more detail shortly, but in order to maximize sales and conversions you need build your website … [Read more...] about Ecommerce Usability Maximises Sales & Customer Retention
Ecommerce Design Fundamentals for Optimum Usability
When selecting a designer or design team—see Step (3) for hiring tips—it is important to be aware that not all web designers are equal. Choose the right designer and watch your profits soar. Choose the wrong designer and experience 6–18 months or more of sheer frustration, just waiting for your new website to be built and launched. Your website design is the main element … [Read more...] about Ecommerce Design Fundamentals for Optimum Usability
Using Google “Content Experiments” for Conversion Optimization
One of the most challenging hurdles for ecommerce marketers is getting visitors to convert after they've landed on the site. This practice, commonly known as conversion optimization, is a big deal for ecommerce stores because web traffic is essentially pointless if it's not producing sales. Content Experiments is a new tool in Google Analytics that aids the conversion … [Read more...] about Using Google “Content Experiments” for Conversion Optimization
Must-Have Ecommerce Features
Ecommerce software solutions are NOT all created equal. Look online, find websites you like, and make a note of features and modules that you want now and in the future. And remember, if you get your full feature and module requirement list in the initial build, you will save money later on. Simply deactivate the features you do not need when you launch. Ecommerce Feature … [Read more...] about Must-Have Ecommerce Features
Using Website Personalization & Recommendations for Maximum Sales
In addition to personalizing your email newsletters, you can greatly increase sales by improving your users’ experience with product offerings and recommendations. On the front-end (pre-sale) you can add cross-sell modules to your website allowing you to link products together, and incentivize customers to order multiple items per order as opposed to just one. For example, you … [Read more...] about Using Website Personalization & Recommendations for Maximum Sales
Top Tips to Help You When Hiring Web Designers & Web Developers?
So what Lessons have I learned, that will Help You when Hiring? Avoid pretentious fancy-pants web design agencies and absolutely avoid back street web designers who build websites on the run, and can disappear without trace at anytime. Check portfolios, testimonials and references from happy customers, and get training and guarantees. Always keep control of your … [Read more...] about Top Tips to Help You When Hiring Web Designers & Web Developers?
Split Testing & Multivariate Testing Boosts Conversions
Most ecommerce websites do not test their pages and its contents for conversion efficacy. Their owners create content, upload it on to the live site and forget about it. The way to find the difference between a high-converting page and an inferior page or pages, is split testing. Split Testing. With split testing, you run two or three different designs of the same page … [Read more...] about Split Testing & Multivariate Testing Boosts Conversions
Landing Pages Can Increase Your Conversions Exponentially Overnight
Landing Pages. A landing page can be any page on your website or off your website you specifically send traffic too with the aim of converting into a sale. By ‘off your website’, I mean specific pages built off-site or not linked to your other site pages as part of the normal site structure. Landing pages (also known as squeeze pages) are used as a powerful lead … [Read more...] about Landing Pages Can Increase Your Conversions Exponentially Overnight
Your Favourite eBay Faux Pas – Why eBay Usability Sucks!
When processing personal orders on eBay I normally use Royal Mail to ship my sold items. Maybe once every 2 months I sell a bigger item and ship this using a courier service from Interparcel.com who offer UK and International Delivery by comparing quotes, giving you the option to choose a courier based on price, delivery time and insurance, etc. And every time i log back in to … [Read more...] about Your Favourite eBay Faux Pas – Why eBay Usability Sucks!