Adsense. I mention Google Adsense in my recommended Google Tools, because it’s an easy way to make money on site exits. For example, out of every one hundred visitors to your site on average 99% will leave without taking your desired action. So having Adsense gives you the opportunity to make money when people exit your site. You can position your Adsense block within … [Read more...] about Google Adsense Top Recommended Ecommerce Site Tools
Top Tips to Help You When Hiring Web Designers & Web Developers?
So what Lessons have I learned, that will Help You when Hiring? Avoid pretentious fancy-pants web design agencies and absolutely avoid back street web designers who build websites on the run, and can disappear without trace at anytime. Check portfolios, testimonials and references from happy customers, and get training and guarantees. Always keep control of your … [Read more...] about Top Tips to Help You When Hiring Web Designers & Web Developers?
Split Testing & Multivariate Testing Boosts Conversions
Most ecommerce websites do not test their pages and its contents for conversion efficacy. Their owners create content, upload it on to the live site and forget about it. The way to find the difference between a high-converting page and an inferior page or pages, is split testing. Split Testing. With split testing, you run two or three different designs of the same page … [Read more...] about Split Testing & Multivariate Testing Boosts Conversions
Landing Pages Can Increase Your Conversions Exponentially Overnight
Landing Pages. A landing page can be any page on your website or off your website you specifically send traffic too with the aim of converting into a sale. By ‘off your website’, I mean specific pages built off-site or not linked to your other site pages as part of the normal site structure. Landing pages (also known as squeeze pages) are used as a powerful lead … [Read more...] about Landing Pages Can Increase Your Conversions Exponentially Overnight
Using Google Pay Per Click (PPC) to Get Immediate Ecommerce Sales
Pay Per Click (PPC). Pay Per Click advertising is a great way to get your website instant traffic by using Google’s advertising model (Google Adwords). Microsoft and Yahoo also offer the PPC advertising model but their user interfaces are complex and their search engines cannot get close to Google with regards quantity and quality of users and searchers. I recommend starting … [Read more...] about Using Google Pay Per Click (PPC) to Get Immediate Ecommerce Sales
Article Marketing to Drive Traffic to Your Ecommerce Business
Article Marketing. Content makes the Internet what it is. One of the best marketing and SEO strategies that you can do for your ecommerce site is to write articles—or hire a freelance author to write articles for you—and submit them to the popular article directories. More articles submitted equal more incoming links and more entry pages to your website. This will ultimately … [Read more...] about Article Marketing to Drive Traffic to Your Ecommerce Business
Using Google Business to Drive Traffic to Your Ecommerce Website
Google Business. Google Business gives you the opportunity to target your website specifically at local customers. If you optimize your Google Business advert well, you will within time get top ranking positions for your local search main key phrases. In the search result listing itself, you have the benefit of a map and the address of your location, which greatly emphasizes … [Read more...] about Using Google Business to Drive Traffic to Your Ecommerce Website
How to Plan For Profit in Your Ecommerce Business
Plan for Profit. This is critical for a successful ecommerce business. The numbers or financials are your compass and give you the true picture of where you are before you start and as you progress. They detail your growth or your decline and failings. Numbers do not lie, period! Analysis. This is a time to be realistic and look at your business idea with honesty. Many … [Read more...] about How to Plan For Profit in Your Ecommerce Business
Your Favourite eBay Faux Pas – Why eBay Usability Sucks!
When processing personal orders on eBay I normally use Royal Mail to ship my sold items. Maybe once every 2 months I sell a bigger item and ship this using a courier service from Interparcel.com who offer UK and International Delivery by comparing quotes, giving you the option to choose a courier based on price, delivery time and insurance, etc. And every time i log back in to … [Read more...] about Your Favourite eBay Faux Pas – Why eBay Usability Sucks!
Ecommerce Foundational Principle 4 – Problem Solution Model
Ecommerce Principle 4 - Problem Solution Model Think of the main objective of your website. This is where you get specific and focus on the products and/or services you are selling to the customer. This is about your web design, text and product descriptions. How they answer a question, a fear or a frustration, and offer a solution to a problem your prospect has. This isn’t … [Read more...] about Ecommerce Foundational Principle 4 – Problem Solution Model