Let's face it, ecommerce can be tough, especially when you first start it can be a slog to get momentum. But the biggest problem ecommerce sites face, is converting traffic into sales. There's an abundance of traffic (potential customers) online, but many customers trust in the larger brands, the elite are taking control so it's time to fight back and do things better. It's … [Read more...] about Ecommerce Sales Boosters – Ignite Your Sales & Conversions!
RIP Ecommerce Customer Support! Why Do So Many Ecommerce Companies Get This Wrong?
I've bought online since 1998 and I've bought a lot. Purchasing from hundreds of different eCommerce companies including Amazon, Apple, eBay and Google, and crossing a myriad of different ecommerce sectors selling physical products, electronic products including eBooks, media and software to training services. A problem I'm sure we all have experience with is the lack of good … [Read more...] about RIP Ecommerce Customer Support! Why Do So Many Ecommerce Companies Get This Wrong?
Ecommerce Essentials – Market to Your Back-End & Watch Profits Soar!
Back-end strategies are marketing methods for generating sales of additional products to an existing customer database or email list. Back-end marketing is critically important for long-term business growth and for the overall success of an ecommerce sales and marketing strategy online. Back-end marketing is very inexpensive when compared to front-end acquisition … [Read more...] about Ecommerce Essentials – Market to Your Back-End & Watch Profits Soar!
Ecommerce Essentials – Use the 80/20 Rule for Your benefit!
Give or take, most web actions and results work out at 80/20 and this simply means 80% of your results (effects) will come from 20% of your actions, products or processes (causes). As an example, you will find approximately 80% of your sales come from 20% of your product range and 80% of customer service issues will come from 20% of your products, etc. Once you have data to … [Read more...] about Ecommerce Essentials – Use the 80/20 Rule for Your benefit!
Ecommerce Essentials – Analyze User Data & Keep Testing!
The internet, user behavior and buying habits are in constant change. Most website owners do not use the free—and very detailed—statistics available to analyze their customer behavior, preferences and the products they buy. Using this free data such as your ecommerce admin statistics and your server logs (hosting account stats) will present you with key information enabling you … [Read more...] about Ecommerce Essentials – Analyze User Data & Keep Testing!
Ecommerce Essentials – Conversion. Conversion. Conversion.
No Conversions = No Business! Once high quality traffic lands on your website you need to convert this into paying customers. Conversion really is the difference between a good and bad website. It’s the difference between profits and losses. What is your Call to Action or Most Wanted Response? Let’s be clear - with an ecommerce website, you want the sale! As a minimum, you … [Read more...] about Ecommerce Essentials – Conversion. Conversion. Conversion.
Ecommerce Essentials – The Power of SEO (Search Engine Optimization)!
When ecommerce websites are built correctly from the ground up, integrating specific and advanced on-site ‘White Hat’ SEO techniques, they become explosive SEO machines! White Hat simply means ethical, and in-line with Google’s recommended practices. On-Site SEO also known as On-Page SEO is the process and skill-set of engineering your website using SEO techniques exclusive … [Read more...] about Ecommerce Essentials – The Power of SEO (Search Engine Optimization)!
Ecommerce Essentials – Traffic. Traffic. Traffic.
No Traffic = No Sales. Simplified, Web Traffic is visitors to your website. Without this you will not sell your product, your service or your brand. The key to more sales is about generating multiple ways or methods of traffic that are efficient and effective but not just one, they all must work synergistically. This is accumulation. Traffic generation via search engine … [Read more...] about Ecommerce Essentials – Traffic. Traffic. Traffic.
Ecommerce Essentials – Control & Dominate Your Product Category, Market & Niche!
As a website owner you will publish lots of information including product descriptions, howto guides, blogs, videos, newsletters and RSS feeds. Therefore, through your content make it your objective to control your prospects and customers, and only give them access to the information you feel is right for them, in order to get them to buy your products. This is not about … [Read more...] about Ecommerce Essentials – Control & Dominate Your Product Category, Market & Niche!
Ecommerce Essentials – Content Is Key!
The use of poor content including headlines, product descriptions, font styles, colors, etc, on a website can massively reduce sales. Incorrect spelling (typos), poor grammar, uninspired and feature focused product descriptions all written in a boring style determine whether a customer stays (sticks) or leaves your website. To reiterate, you have approximately 5–7 seconds … [Read more...] about Ecommerce Essentials – Content Is Key!