Just like with any other business, the ultimate goal of every ecommerce business owner is to make their company grow and make more money. Turning a fresh new online store into a serious company is hard work with innumerable pitfalls that the business owners need to avoid. The good news is that with some smart practices and a lot of meticulous maneuvering, an ecommerce store … [Read more...] about How to Grow Your Ecommerce Business the Smart Way
Social Media Trends
Every year we invite a group of big names from social media, PR, and digital marketing to predict the social media trends for the new year. The trends may seem fanciful, worrying, even scary - but invariably - our experts are spot-on. … [Read more...] about Social Media Trends
Why Shoppable Content is the Future for Ecommerce Businesses
Shoppable content is fast becoming an industry buzzword, as brands and retailers make a bid to profit on engagement – ultimately converting online window shoppers into valuable customers. The aim is to shorten the path to purchase, employing a seamless user journey that encourages sales. With 87% of British consumers making an online purchase within the last 12 months, it’s … [Read more...] about Why Shoppable Content is the Future for Ecommerce Businesses
The Rise of the Dedicated Shopping Day – Infographic
Over the last number of years we have witnessed a huge change in the whole area of retail and shopping habits whereby people have embraced the use of new technology and Ecommerce and now daily make purchases online from the comfort of their own home, on their commute, at work and so on. The emergence of smartphones, tablets, laptops, Internet connectivity and secure online … [Read more...] about The Rise of the Dedicated Shopping Day – Infographic
A Roadmap to Launching Your First Ecommerce Business
Over the past few years, the ecommerce market has been changing at an astonishing pace. Studies forecast that it will reach $27 trillion by 2020. So, to survive in such a competitive landscape and build a recognizable brand, you need to have a solid business plan. With the help of this guide, you will be able to conduct a market research, as well as create, launch, and grow … [Read more...] about A Roadmap to Launching Your First Ecommerce Business
What to Consider Before Developing Cost Effective IoT Platforms?
Internet of things (IoT) has for long been the center of attention with companies and customers flocking around to avail opportunities and comfort respectively. In essence, IoT is a just a solution that will offer better experience to customers but the extreme attention that it has received has made it look like a super complex technology. The reality is that IoT is a step … [Read more...] about What to Consider Before Developing Cost Effective IoT Platforms?
Simple UX Guidelines for Content Heavy UI
When creating an appealing design, it is crucial to put yourself in the user’s shoes in order to create an easy-to-use and smart design so that the user can effortlessly navigate through the website. In some cases, websites are constantly thriving with new content and information, usually at the expense of style. Therefore, if you are dealing with a content heavy website, there … [Read more...] about Simple UX Guidelines for Content Heavy UI
50 Instagram Statistics to Inspire Your Marketing Campaigns
As a marketer, I recognize the many benefits of using social media in marketing. But, it's easy to get complacent. Then, I read this in the Salesforce blog, "People remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see." … [Read more...] about 50 Instagram Statistics to Inspire Your Marketing Campaigns
How to Stand Out and Build a Reputation on Social Media
Getting started with social media for new business owners is tough and finding ways to get your brand ahead of the rest in a sea of similar business is a tough task. Social media is the ultimate killer app for career building, professional networking and reputation development. With social media, It's all about using the right tools to develop a good network by showing your … [Read more...] about How to Stand Out and Build a Reputation on Social Media
Growing Your Online Business with Video Marketing
You must be aware of how effective social media is in engaging customers and growing a business, but do you know that videos can be another effective way to grow your business? Do you know that by using the word ‘video’ as part of your subject can increase open rate by 19%? Video marketing grows in popularity everyday with more than 74% of all internet traffic attributed to … [Read more...] about Growing Your Online Business with Video Marketing