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Authority Marketing: Simple Tips to Building Awareness in Your Niche

The Power of Authority: What it Means People have always looked up to experts and authority figures, seeking them out for advice and following their recommendations. The word of an established authority weighs heavy for anyone who’s trying to make a decision, be it something personal or something for their business. That’s probably the reason why many medicine … [Read more...] about Authority Marketing: Simple Tips to Building Awareness in Your Niche

How Your Ecommerce Business Name Impacts Success

Choosing the right name for your ecommerce business is a crucial step in creating an impactful online presence. While naturally, you might spend time designing your website and creating quality content, the importance of selecting an effective business name cannot be overstated. Your business name is, after all, the first impression you make on potential customers and plays a … [Read more...] about How Your Ecommerce Business Name Impacts Success

Thirteen Common E-commerce Mistakes

Let’s look at the most common mistakes made by e-commerce websites and e-commerce businesses and why they fail. Read the quick guide below as your first step to avoid falling into the same traps. We’ll delve deeper into each point in subsequent areas of the book… 1) You Don’t Have to Get it Right, You Just Have to Get it Going.This is critical for online activity as the … [Read more...] about Thirteen Common E-commerce Mistakes

Ecommerce Online Marketing

For an online business to be successful it must first innovate and then market. Innovation is simply entering a product, market or niche but doing it better. Online Marketing is imperative for getting more visitors and subsequently increasing conversions (or sales). If your website is struggling, it's guaranteed to be in one of these 2 key areas. Ecommerce … [Read more...] about Ecommerce Online Marketing

Formula for Ecommerce Website Success

Success online isn’t achieved by mediocrity, wishful thinking or luck. It's simply a case of following a specific Formula, that once applied generates whatever you choose, whenever you choose to implement it. A formula that consistently delivers is built on education, experience, hard graft and real results and until you’ve been in the web trenches, internalised this key … [Read more...] about Formula for Ecommerce Website Success

Search Engine Optimisation (SEO) Solutions & Strategy

Search Engine Optimisation commonly known as SEO is the strategy of boosting your website ranking in the Google search engine results for your chosen and targeted keywords and key phrases. SEO is implemented on-site and off-site each having a synergistic effect with and affecting your desired growth in traffic to your website and ultimately increasing sales or conversions in … [Read more...] about Search Engine Optimisation (SEO) Solutions & Strategy

E-commerce Email Sequence Example

Day 1 - Discover the 4 Critical Steps for Your E-commerce Business. Today I want to give you a quick heads up on e-commerce and how you can get it right from now. Whether you are a Start-Up or an Existing e-commerce online trader, I know for sure you will be leaving money on the table! Did you know ... Give or take, 97% of e-commerce websites make $0 profits in their … [Read more...] about E-commerce Email Sequence Example

5 Ecommerce Website Pre-Launch Testing Requisites – E-commerce

1) Cross Browser & Platform Testing.Test your website for load speed, correct operation, and usability, ensuring all design and layout elements are in alignment on the page and the correct locations. Also, test the screen resolution to ensure the site table fits as intended in your users’ browsers without a scroll bar appearing at the bottom. If your web designer has built … [Read more...] about 5 Ecommerce Website Pre-Launch Testing Requisites – E-commerce