1) Cross Browser & Platform Testing. Test your website for load speed, correct operation, and usability, ensuring all design and layout elements are in alignment on the page and in the correct locations. Also, test the screen resolution to ensure the site table fits as intended in your users’ browsers without a scroll bar appearing at the bottom. If your web designer has … [Read more...] about Five Pre-Launch Ecommerce Testing Requisites | Ecommerce Testing
Articles
On-Site SEO (Search Engine Optimization) | On-Page SEO (Search Engine Optimization)
On-Site SEO also known as On-Page SEO is the process and skill set of engineering your website with SEO techniques exclusive to your website pages, and not techniques that are used off of and external from your website (Off-Site SEO or Off-Page SEO). Using super-charged SEO modules and ‘White Hat’ strategies on your ecommerce website is your secret weapon. This builds a … [Read more...] about On-Site SEO (Search Engine Optimization) | On-Page SEO (Search Engine Optimization)
Legal Considerations for Selling Online with Ecommerce Stores | Ecommerce Legal Tips
The law in your specific country and internationally is an essential consideration when planning to sell products online. Each country has its own legal rules and terms. The list below uses the UK as an example, but I recommend taking professional advice from the e-retail industry bodies in your country. A Brief Overview of Items that are Often Within Distance Selling … [Read more...] about Legal Considerations for Selling Online with Ecommerce Stores | Ecommerce Legal Tips
Ecommerce Multi-Channel Considerations | Selling Online & Offline?
Are you planning to sell both online and offline? This is multi-channel trading. At the time of writing Ecommerce accounts for over 30% of all retail sales worldwide and demonstrates that mixing the two sales channels can be explosive when working in synergy; especially when you run marketing strategies such as ‘Buy Online, Collect-in-Store’. When Trading Through Multi … [Read more...] about Ecommerce Multi-Channel Considerations | Selling Online & Offline?
Amazon Kindle Paperwhite eReader… Which Should You Choose?
All-New Kindle Paperwhite, 6" High Resolution Display (300 ppi) with Built-in Light, Wi-Fi - Includes Special Offers[/easyazon_link]I own both the 2013/14 (2nd Generation) and the 2015 (3rd Generation) Kindle Paperwhite. What are the key differences of the new Kindle Paperwhite 2015? A screen resolution increase from (768 x 1024) to (1448 x 1072), plus a huge PPI (pixels Per … [Read more...] about Amazon Kindle Paperwhite eReader… Which Should You Choose?
Ecommerce Research Tips | Do the Ecommerce Research Before You Start
Before You Start in Ecommerce - Do the Research. Before you start an ecommerce website, it is critical you put in a good day’s work and do the research. Competitor, Keyword and Product Research all need to be carried out to prevent you entering a market where there is little or no demand (prospects) with potentially too much supply (competitors)—or just the fact that the … [Read more...] about Ecommerce Research Tips | Do the Ecommerce Research Before You Start
Lifetime Value Explained | Ecommerce Business Tips
Lifetime Value. In Step 4 of the book, I detail the power of increasing conversions by using Split Testing and Multivariate Testing. The internet allows this testing down to minute detail. Even if at first, results may look too small to ‘be worth the hassle’, bear with me. The premise of Lifetime Value is that for each new customer you get, their worth in money terms to your … [Read more...] about Lifetime Value Explained | Ecommerce Business Tips
Ecommerce Shopping Directories | Get Web Traffic With Ecommerce Directories
Ecommerce Shopping Directories. Shopping Directories and Comparison Shopping Websites have millions of products, thousands of merchants and millions of impartial product reviews. They can help consumers to make informed choices and, as a result, drive higher visitor-to-sales conversion rates on ecommerce websites. They can, if marketed right—again watching the numbers—offer … [Read more...] about Ecommerce Shopping Directories | Get Web Traffic With Ecommerce Directories
Ecommerce Affiliate Marketing | Use Affiliate Marketing for Big Ecommerce Profits
Affiliate Marketing. Affiliate Marketing is a simple concept. You offer affiliates the opportunity to promote your products online, and they earn a set commission for every customer they send to your website who buys from you. The sale must be completed in order to register as an affiliate sale. This can be a percentage or set amount of the sale value. The affiliate’s … [Read more...] about Ecommerce Affiliate Marketing | Use Affiliate Marketing for Big Ecommerce Profits
Ecommerce Glossary | Discover & Learn Ecommerce Terms Glossary
Ecommerce Glossary | Discover & Learn Ecommerce Terms Glossary • 3G: Refers to the third generation of developments in wireless technology, especially mobile communications. Offers voice, data and rapid data internet transfer. • Affiliate: In Internet marketing, an affiliate is a person or company that sends visitors to a website in exchange for commissions. • API … [Read more...] about Ecommerce Glossary | Discover & Learn Ecommerce Terms Glossary