In today’s digital age, email still represents an excellent and viable strategy for marketing your business. However, due to email’s high reach, great flexibility, minimal risk, and it’s low barrier to entry, more businesses than ever are also getting into the email marketing game. Due to this increased volume, marketers can no longer rely on the outdated and ineffective … [Read more...] about 4 Email Marketing Strategies That Actually Work
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How to Create Product Attributes in Adobe Commerce
Product Attributes are the important components of your product pages. They can help customers choose the exact type of product they want. These attributes also enable users to search and compare items based on their unique characteristics. The Adobe Commerce has some default product attributes: Name, Price and Description . Others can be created within the Adobe Commerce … [Read more...] about How to Create Product Attributes in Adobe Commerce
Logo Design Tips for Ecommerce Websites
The first thing you need to be aware of is that most customers will evaluate your credibility solely on your visual appearance. In the sea of ecommerce websites, it is important to remain recognizable and form a quality brand image that will make your website the preferred spot for shopping online. So, let's get down to the important stuff, the design itself. There … [Read more...] about Logo Design Tips for Ecommerce Websites
Social Media Reporting
"What's the ROI of your recent social media campaign?" "Awesome! We gained 2000 more followers on Twitter, got 102 retweets. And, on Facebook, it was shared 65 times..." Super exciting, but hardly insightful. How did it help your bottom line? … [Read more...] about Social Media Reporting
How to Improve the Navigation On Your Ecommerce Site
When it comes to optimizing a website, one of the most important issues is site navigation. This element plays one of the most important roles in directing a customer to the product he or she is likely to be interested in. Good site navigation can improve customer experience, leading to the larger amount of sales for your business. When working on a new website design, you … [Read more...] about How to Improve the Navigation On Your Ecommerce Site
5 Big Wins With Social Media Sentiment Analysis
Social media sentiment analysis – opinion mining – finds and analyzes the emotional tone in consumers’ online chat. Revealing not just the words but understanding the feelings behind - love, hate, happiness, anger, sadness, etc. For a business, recognizing these emotions harvests business insights that can shape future marketing campaigns, innovate product development, and … [Read more...] about 5 Big Wins With Social Media Sentiment Analysis
8 Ecommerce Marketing Ideas For Ecommerce Entrepreneurs
Since the advent of eCommerce companies, the industry has only grown more competitive. That means standing out to consumers through marketing has become even more of a challenge. It requires keeping up with effective marketing trends as well as the general trends on the Internet. Here are eight ideas for marketing in today’s internet marketplace. Getting more shares … [Read more...] about 8 Ecommerce Marketing Ideas For Ecommerce Entrepreneurs
Worst eCommerce Mistakes to Avoid
In the new digital age, fewer entrepreneurs who intend on becoming vendors are interested in opening actual physical stores, as eCommerce sites are not only more cost effective, they’ve proven to be equally or even more efficient. Rather than focus on the design of a physical business offices, startup CEOs are now turning their attention to the design of quality, attractive … [Read more...] about Worst eCommerce Mistakes to Avoid
All You Need to Know About Setting Up A Successful Ecommerce Store on WordPress
The process of creating your own online store with WordPress can be daunting, even if you’re an experienced WordPress user. At its core, your ecommerce store must do the following things: Allow your customers to browse products easily Help them find the products they like and make the buying decision Easily add them to the shopping cart Make it easy for them to … [Read more...] about All You Need to Know About Setting Up A Successful Ecommerce Store on WordPress
Everything You Need To Know About Designing For SEO
The usefulness of a website is directly proportional to how easy it is for an audience to come across it. If the consumer has to jump through hoops to reach your website, the odds of him getting there are slim at best. This is where search engines come into play. The purpose of these services is to interpret consumer online search quires, in order to guide them to websites … [Read more...] about Everything You Need To Know About Designing For SEO