Use your Email Newsletter & Email Marketing to Maximize Ecommerce Sales.
One of the best ways to stay in contact with your new and existing customers and sell more products is via a newsletter. This is critical for your ecommerce business success as it keeps your customer informed about new products, new services, and special offers and just keeps them in touch with you in general.
When a customer gives you their email address having placed an order, they have legally opted in to receive any mailings from you. However, you must have an ‘Unsubscribe’ link in any emails you send to them so they can opt-out if they wish.
Your newsletter e-mails can literally be about anything, but they should always give value. Word them in a way to leave your customer wanting more, but do not sell aggressively from day one. Of course, they should also relate to your products and market…
If you are selling guitars online and you have a database of customers who have bought guitars, then you may want to add related guitar accessories or music products or even give away guitar tips and techniques via email or a free PDF report. This concept will entice your customers to learn more, to trust you, and to purchase more products when you offer them.
