If you’re a small scale seller on Amazon or eBay, chances are you already know how difficult it can be to drive traffic to your store. Don’t panic though, all hope is not lost; here are some of the most popular tried and tested methods of boosting organic traffic to your eBay and Amazon stores.
1. Landing Page Optimization
Is your landing page bounce rate high? If it is, you need to be proactive and do something about it. Creating a successful landing page is not that difficult. Include images and get your brand across by keeping the same look and feel as your primary website if you’re selling on eBay and try to keep it simple by reducing the amount of navigation needed. You should also include an obvious call-to-action, such as a “buy it now” button. (Unfortunately, if you’re an Amazon seller, you can’t really customise your store as much as you can with eBay.)
You can use the geo-targeting functionality to ensure your traffic is directed to the most relevant eBay site. Carefully consider which landing page on eBay you direct your traffic to, as the eBay homepage is not always the best option. For example, if your content is about phone cases, try linking to a mobile phone case search results page. You can also use Advanced Search options to further target your landing page.
2. Writing Articles
This is one of the most popular ways of driving traffic to your store, especially if you’re an eBay or Amazon seller. Use sites like Squidoo.com, Hubpages.com, Isnare.com, Goarticles.com to write content about your niche. Whether you sell scented candles or mittens that look like various fruits and vegetables, there’s bound to be a blog out there dedicated to that niche, so write some killer content and get it sent out to those blogs. Make sure you contact high-ranking blogs related to your niche and ask to write guest posts for them – you need to choose reputable sites and leave a backlink in the article so your Google ranking will go up.
3. Social bookmarking
This is another popular method of driving traffic, and rightly so. Simply share your website on social networks to build links and gain interest. Some of the more obvious sites are Twitter, Facebook and Google+, but check out Pinterest, Reddit, and Stumbleupon as these are great for pinpointing users who might be interested in your products.
Pinterest in particular is popular with homeware and fashion fans, so if that’s what you’re selling, you’re missing a trick by not being on Pinterest – if someone sees your items and likes them, they may become a customer. Adding to that, Reddit has thousands of communities dedicated to all sorts of things from hair products to pictures of birds with arms (yes, that’s a thing) so if you can’t find your niche there, you probably won’t find it anywhere.
4. Creating Partnerships
Approach companies in the same or similar industries as you and ask them if they would be interested in becoming partners. The best way of doing this is to exchange logos and affiliate links so that your logo is placed on their site and vice versa, so that if anyone clicks on that logo and through to your site and buys something from you, your partner will get a small commission. And the same goes for you – any sales they make through your affiliate link, you will get a small percentage. Everyone is a winner, it costs nothing, and it takes very little effort.
5. Commenting on Blogs
Make sure the site is relevant to your niche – fashion, fitness and cooking based blogs can have hundreds and thousands of loyal followers, so if you sell in any of categories, you’re in luck. Don’t worry if that’s not the case – there are hundreds of thousands – probably even millions – of blogs out there dedicated to almost anything imaginable, so you’re bound to find blogs within your niche. Other things to take in consideration for your comment to be approved is to provide content, be polite and respectful, and actually know what you’re talking about.
These methods are popular for a reason: they work. So try them out, experiment and you will probably find an increase in organic search traffic to your Amazon and eBay stores.
