With the rise of different businesses using different online platforms to sell their products and services, it is still required for those businesses to become competent and up to trend. Most companies raise their game by creating enticing and compelling contents for their audiences and consumers through the brand’s website.

It is now 2019, and different trends are rising for the year, especially in designing and developing your website. This article is for you if you need help in how to make your site get better performance this year. We will be showing you 15 different web development tips and design trends, so sit back and relax!

1. AI and New Age Chatbots

AI and chatbots are trends for web design and development since last year, and until now, they are still a trend to not sleep at. Different home assistants boomed the past year, such as Amazon Echo and Google Home. Websites are also incorporating AI, what we call Chatbots, in the assist and support part of their sites. Chatbots are also upgrading as time passes by. It is becoming more and more intelligent and efficient in providing the best support to your different consumers and audiences.

2. Personalized UX

User Experience, or simply UX, is one way to connect and engage with your customers. If you have a great UX, especially a UX that incorporates different details about your audience, it will help boost your website.

It has become a trend nowadays because of the rise of artificial intelligence. When incorporated, your customers can be offered with personalized UX. This technique can help in giving a better customer relationship for everyone. Also, the current clients you have will be retained.

3. Bold & Better Colors

Giving color to your website is very crucial because it will determine how the user approach your website and brand. These 2019 bold colors are in trend today. These kinds of colors will give your site a more vibrant personality. At the same time, it shows a strong character of your brand. Most designers are using the primary color of the brand in picking a bold color for the site. Texts and other features can use the accent colors that fit perfectly with the primary color or secondary colors in the logo.

4.  Motion UI

Motion UI is an innovation where you can play and experiment with your website’s animations. It can let you do any animation in any way you would want for your site. There are transition animations, hover effects, and other animations to make your site more engaging and interactive. Lastly, it can help in giving your users a great experience on your website.

5. Illustrations Going Mainstream

Illustrations in today’s art in website designs are useful in getting attention from different users. It is a popular trend that is executed by a lot of companies in marketing and ecommerce through product design. This became a trend because of giving an artistic approach from the logistics problems of photography. Through different illustrations, various poses and challenges can be achieved. Also, it can draw attention and leave a good impression to your target audiences.

6. Augmented Reality (AR)

Augmented Reality (AR) is the incorporation of the physical, real-world reality in different computer-generated devices. Thus, the primary goal is to create an augmented product where the real-world environment and different computer information are combined.

This is a trend today since it gives enough room for the growing creativity of different web developers. Their imagination and creativity are easily transferred to the users of the website. There will be no gap between creativity and reality if AR is incorporated in the site.

7. Blockchain Technology

Blockchains are one of the most promising technologies for websites nowadays. It is like a database where it keeps a record of transactions in cryptocurrency that are linked in a peer-to-peer network. For web development, it allows different data to be shared among various devices in one, but it does not permit to be copied. It is a big help nowadays for the ecommerce sector.

8. Minimalistic Web Design

Having a minimalistic web design can make your site look like a clean and organized one. Most people want to keep everything de-cluttered and straightforward enough to become visually appealing. Instead of employing a design-heavy site, it can lead you to lose people because of the design. This design is still a trend after so many years because it still shows its success until now to different users and consumers.

9. Innovative Typography

Typography is used to get the attention of your users through the combination of great usage of words and excellent design and execution. Especially if you put typography on your home page, you need to create a compelling one that your users will first see when accessing your site. An example of a trend in typography is creating a great combination of serif and sans serif fonts.

10. Progressive Web Apps (PWAs)

Progressive Web Applications or PWA are an innovative way to let your site give a user experience like a mobile app, where all of your elements and functionalities are the same as a mobile app. An excellent example of a PWA is Twitter Lite where it can give you the fastest way to access Twitter. It will not require a vast storage space from your users and provide a quicker loading time and better performance to offer the best experience to your audience and users.

11. CSS3 Animations

CSS3 animations are a relatively new feature for website design and development. It is a trend today because of the futuristic and sci-fi feeling of its animations. Most users are enjoying what CSS3 can offer concerning visuals enhancement of the website. Along with that, it gives your site a modern look that it needs to provide a compelling impression for your audience. If you need a futuristic look for your website, especially if your industry or business focus is leaning towards a future theme, CSS3 animations will help you with it.

12. Low Code Development

Low code development is a web development trend today because of its help in giving a more natural way to provide fast delivery of your website without employing too much effort in the development and deployment of it. There will not be any need for people who have very proficient skills in coding. It is more preferred by a lot of companies nowadays instead of going through the process of normal web development.

13. Cinemagraphs

The human eye is naturally attracted to motions especially if it’s trendy looking like cinemagraphs. They are static images that that isn’t fully animated. An example of this are the videos that were produced in the social media platform named Vine before. It draws a lot of attention from the audience since the loop can sustain the interest of the reader to your website.

14. Cybersecurity with SSL and HTTPS

Security never goes out of trend since it is a necessity for a lot of websites. Secure Sockets Layer certificates or SSL certificates help in giving a secure exchange of data between the website and the customers. It encrypts the data between the two parties. All kinds of malicious attacks such as cyber attacks, phishing, hacking, and more will be avoided in your site.

15. Powerful Storytelling

Last but not least, It is vital to creating good storytelling in your site, and not only focus on the development and the aesthetic design of your site. Storytelling is the human aspect of selling your product and services, which is essential since the emotional element is an effective way to market. When writing a story for your audiences, you should involve their characteristics and values to make it more effective.